The Lifestyle Label
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Most hoodies are designed for comfort alone.
This one is designed for consistency.
Built for early mornings, late nights, gym runs, and downtime in between — The Identity Hoodie is a quiet essential for people building something bigger than weekend plans. Calm design. Relaxed structure. No unnecessary noise.
It’s not about standing out.
It’s about showing up — every day.
Clean, minimal design built for repeat wear
Soft, comfortable feel without feeling sloppy
Relaxed silhouette that moves with real life
Easy to style — gym, travel, weekends, off-duty
A reliable gift for someone who values comfort and confidence
This hoodie is designed to feel effortless. The relaxed fit gives it presence without bulk, while the soft interior makes it comfortable enough to live in. The structure holds up over time, making it a dependable piece you’ll reach for again and again.
Nothing loud. Nothing forced.
Just a solid layer you don’t have to think about.
The fit is relaxed and easy, designed for everyday movement.
True to size for a comfortable, confident look.
Size up for a looser feel, or take your usual size for balance.
Kangaroo pocket for warmth and practicality
Adjustable drawstring hood for everyday comfort
Clean construction for a refined finish
Soft, durable cotton–poly blend built for regular wear
Made using OEKO-TEX® certified dyes
Orders over $50 ship free within the US.
Returns are simple and transparent. Buying should feel confident, not complicated.
This isn’t trend-driven clothing.
It’s a daily uniform for discipline, comfort, and quiet ambition.
Worn often. Built to last.
Designed to be worn often, not saved for occasions. A reliable layer for daily routines
Soft, relaxed, and easy to live in — without losing structure or presence.
No loud graphics. No forced statements. Just confidence, worn calmly.
